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New Balance

As recreational running gained popularity in the 1970s, the focus for running shoes shifted from mere existence to performance. While the designs of this era might be considered simple by today's standards, this decade marked the moment when running shoes truly came into their own. The 327 sheds new light on the 70s as a time of innovation by boldly reinterpreting classic design elements with a thoroughly modern look. Featuring a sharp reworking of the classic wedge silhouette, an oversized, asymmetrically placed "N" logo, and a surrounding, trail-inspired studded outsole, the 327 offers nothing less than a complete reimagining of our running tradition.

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U327WRJ

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