New Balance 327

When running became very popular in the 1970s, the benchmark for running shoes shifted from mere existence to performance. Even though the designs of the time would be considered simple by today's standards, this decade marked the beginning of an era of running shoes. The New Balance 327 sheds a different light on the 70s as a time of innovation by boldly reimagining classic design elements with a thoroughly modern angle. With an edgy redesign of the tried-and-true wedge silhouette, an oversized, asymmetrically placed 'N' logo and a wraparound, trail-inspired lug sole, the New Balance 327 is nothing less than a complete reinterpretation of running shoe tradition.