Luminox Bear Grylls Eco

This revolutionary timepiece combines the precision watchmaking of Luminox with the adventurous spirit of Bear Grylls and the innovation of #tide ocean material, while at the same time supporting environmental protection. The 42mm case and strap are made from 100% ocean plastic collected in collaboration with #tide. The message "I used to be a bottle" is printed on the inside of the black strap, reminding the wearer of their origins. The watch has a Swiss quartz movement, 200 m water resistance and Luminox Light Technology. The case back has a unique marine design with the engraved mantras "Every second counts" and "Never give up" as well as the Luminox, Bear Grylls and #tide logos. The strong and impactful lettering "No planet B" is visible on the dial, reminding us of the severity of the environmental crisis and the need to make drastic changes now.