Schär Milly Magic Pops

Breakfast cereals with chocolate coating. Chocolatey breakfast enjoyment. Crispy cocoa cereals. Gluten-free and lactose-free. The Dr. Schär brand stands for gluten-free and diverse enjoyment, highest quality, and the greatest selection. To meet customer demands effectively, the young company Dr. Schär established its own department specializing in product development early on. Initially, an ambitious baker took care of expanding and perfecting the range, later joined by food technologists. Close collaboration with nutrition experts provided the necessary expertise from the very beginning. With increasing demand and growing know-how, the company implemented an important decision in 2003 by establishing its own research laboratory in Trieste. As a pioneer in gluten-free foods, delicious products made from high-quality ingredients have been created with great dedication and passion for over 35 years, meeting the highest standards of quality and safety.