Held Color

Held Color Laundry Detergent Apple Blossom & Freesia 5 L - Cleans, Protects, and Preserves

The Held Color Laundry Detergent Apple Blossom & Freesia in a 5 L refill canister impresses with its formula that cleans, cares for, and protects clothing, keeping it looking beautiful for longer. It removes stains, revitalizes, and protects colors. With repeated use, it gently removes small pills from cotton fibers. Always following the motto: Don’t wear lint, wear responsibility! The color detergent is based on plant-derived, biodegradable ingredients and minerals. It is vegan-friendly as it is plant-based. Ecover's detergent provides a fresh scent of apple blossom and freesia. Additionally, it is gentle on the skin – it has been dermatologically tested on sensitive skin. The 5 L canister of concentrated liquid detergent is sufficient for 100 washes when used with the integrated dosing cap.

Founded over 90 years ago, Held was one of the first companies to sell a phosphate-free detergent. With a spirit of innovation, experience, and intelligent research, Ecover has developed plant-based laundry and cleaning products with biodegradable ingredients that help consumers keep their homes effectively clean. The factory in Malle, Belgium is TRUE Zero Waste certified and utilizes renewable energy.

Product benefits in detail:

• Plant-based formula
• Effectively removes tough stains and pills
• Fresh scent
• 100% recycled bottle (except cap)
• 100% recyclable packaging
• Vegan-friendly, as it is plant-based
• Content: 5 L / 100 washes

All ingredients are biodegradable (DID list/OECD tests) except for minerals. The bottle is made from 100% recycled plastic. The cap is made from 50% recycled plastic.