• New to our range

    Now available: The "Mini Styler" straightener from Ghd

  • Product test

    Dyson Airstrait: finally available in Switzerland!

    by Natalie Hemengül

  • Product test

    Wow, I’ve never straightened my hair as fast as with the Chronos!

    by Natalie Hemengül

Hair straighteners

Hair straighteners are versatile styling tools that cater to various hair types and styling needs. Whether it's for creating sleek, straight looks or waves and curls,hair straighteners have become a staple in many individuals' daily grooming routines. Customers look for straighteners that not only deliver efficiency and ease of use but also prioritize hair health by minimizing heat damage.

Among the subtypes of straighteners, steam straighteners stand out for their ability to infuse moisture back into the hair while straightening, thereby reducing heat damage and promoting a smoother finish. The wrecking bar, or flat iron, is a more traditional subtype, offering high heat for a sleek, pin-straight style. Hair straightening brushes combine the detangling action of a brush with the heat of a straightener, providing a more convenient experience for those on the go. Lastly, the straightening iron subtype boasts a variety of plate materials, such as ceramic, titanium, or tourmaline, each providing different benefits in terms of heat distribution and protection.

Among the leaders in the hair straightener market, L'Oréal Professionnel stands out with its SteamPod 3.0, which utilizes steam technology to straighten hair while preserving its natural moisture. ghd also makes an impression with its platinum+ styler, which is applauded for its smart technology that predicts the hair's needs for temperature adjustment. Meanwhile, Dyson's Corrale Hair Straightener Gifting Edition is acclaimed for its cordless design and innovative flexing plates, reducing reliance on heat and thus protecting the hair. Remington presents its S8590 Keratin Therapy straightener, which is infused with keratin to strengthen the hair during styling. BaByliss rounds out the offerings with the Super Smooth 235, known for its high-performance heat settings and smooth styling experience. Each of these brands has engineered their products with distinctive properties, prioritizing the care and style of the hair.