
Too Many Face Serums? Here's How to Choose the Right One
Discover the key factors to consider when selecting the perfect face serum for your skincare routine.
Last updated 1 week ago. Automatically generated content.


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The effect of a face serum defines the primary benefit it provides to the skin, such as reducing signs of aging or enhancing hydration. Selecting the right effect is crucial for addressing specific skin concerns and achieving desired skincare outcomes.
Popular options (you can select more than one)
Anti-ageing
Contains active ingredients like retinol or peptides that target fine lines and wrinkles.
Ideal for those looking to reduce visible signs of aging, promoting a more youthful complexion.
Bestseller
Moisturising
Formulated with hydrating ingredients such as hyaluronic acid and glycerin.
Perfect for dry or dehydrated skin, it helps maintain moisture balance and enhances skin suppleness.
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Nourishing
Enriched with vitamins and essential oils to feed the skin with nutrients.
Great for revitalizing tired or dull skin, leaving it looking healthier and radiant.
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Smoothing
Includes ingredients that refine texture, like niacinamide and ceramides.
Benefits those with uneven skin texture, creating a smoother, more flawless appearance.
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Regenerating
Features components that support cell renewal, such as antioxidants.
Suitable for skin in need of repair, it aids in restoring vitality and resilience.
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Skin type is a crucial factor in choosing a face serum, as it determines how the product will interact with your skin and affect its health and appearance. Selecting the right serum for your skin type ensures optimal hydration, balance, and effectiveness, preventing issues like irritation or excessive oiliness.
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All skin types
Typical price
20.– to 54.–Formulated to be gentle and effective across a wide range of skin conditions.
Ideal for those unsure of their skin type, offering flexibility and broad compatibility.
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Dry skin
Typical price
23.– to 64.–Contains hydrating ingredients to boost moisture and prevent flakiness.
Perfect for individuals experiencing tightness or dullness, restoring a healthy glow.
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Oily / Oily skin
Typical price
20.– to 68.–Includes oil-controlling elements to reduce shine and prevent breakouts.
Beneficial for managing excess sebum, keeping the skin fresh and matte throughout the day.
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Sensitive skin
Typical price
22.– to 61.–Designed with soothing agents to minimize irritation and redness.
Excellent for those prone to allergic reactions, providing a calming effect on the skin.
Bestseller

Beauty of Joseon Glow Deep
30 ml
Impure Skin / Acne
Typical price
18.– to 40.–Features antibacterial and exfoliating components to clear pores and reduce acne.
Suitable for individuals struggling with blemishes, promoting a clearer and smoother complexion.
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Sun Protection Factor (SPF) measures a sunscreen's ability to protect the skin from UVB rays, which are primarily responsible for sunburn. Choosing the right SPF is important for safeguarding skin health and preventing sun-related skin damage.
Popular options (you can select more than one)
SPF 50
Typical price
14.– to 27.–Provides high protection against UVB rays, blocking about 98% of them.
Ideal for extended outdoor exposure and for individuals with light or sensitive skin that burns easily.
Bestseller

NIVEA Cellular Luminous 630 2in1 Anti-Age & Altersflecken Serum
30 ml
SPF 30
Typical price
17.– to 45.–Offers moderate protection, blocking approximately 97% of UVB rays.
Suitable for daily use and for those with medium skin tones or limited sun exposure.
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SPF 15
Typical price
17.– to 38.–Blocks around 93% of UVB rays, offering basic sun protection.
Recommended for brief sun exposure and for individuals with darker skin tones.
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Time of care refers to when a face serum is intended to be used, impacting its formulation and effectiveness. Choosing the right time of care ensures the serum works optimally with your skin's natural processes, enhancing results and benefits.
Popular options (you can select more than one)
Day + Night
Formulated for use both in the morning and evening, providing continuous care around the clock.
Ideal for those seeking a convenient all-in-one solution, offering balanced hydration and protection throughout the day and night.
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Night
Designed to be used in the evening, often with richer ingredients that support skin regeneration.
Perfect for enhancing overnight repair and rejuvenation, making it suitable for those seeking intensive, restorative care.
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Day
Optimized for daytime use, usually containing protective elements like antioxidants and sunscreen.
Great for protecting skin against daily environmental stressors, ensuring a fresh and protected complexion throughout the day.
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The brand factor influences face serum purchases by highlighting trusted names in skincare, steering customers towards products with proven efficacy and quality. Brands like La Roche Posay and Estée Lauder offer diverse formulations, catering to specific skin concerns such as hydration, anti-aging, and sensitivity, enhancing the overall customer experience.
Popular brands (you can select more than one)
La Roche Posay
Known for its dermatologist-developed products suitable for sensitive skin.
Offers formulations enriched with thermal spring water, promoting skin hydration and soothing irritation.
Bestseller
CeraVe
Specializes in ceramide-infused serums that restore the skin's natural barrier.
Ideal for those seeking affordable, effective solutions for dry or compromised skin.
Bestseller
Estée Lauder
Famous for its advanced anti-aging serums with proven results.
Provides luxury skincare with a focus on reducing fine lines and improving skin texture.
Bestseller
Clarins
Renowned for plant-based serums that target specific skin concerns.
Great for those favoring natural ingredients and innovative, eco-friendly formulations.
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Beauty of Joseon
Celebrated for its traditional Korean herbal formulations.
Offers lightweight, hydrating serums ideal for everyday use, enhancing skin radiance.
Bestseller

Beauty of Joseon Propolis + Niacinamide
30 ml