
Too many face serums? Here's how to find the right one
Here are five key factors to consider when choosing the perfect face serum.
Last updated 3 weeks ago. Automatically generated content.


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The content of a face serum refers to the volume of product contained within the packaging. This factor is important as it influences the duration of use and the overall value for money, impacting how often you may need to repurchase.
Popular options
Up to 30 ml
Typical price
20.– to 54.–Typically offers a compact size, ideal for those who travel or prefer trying new products without a large commitment.
Great for short-term use or targeted treatments, making it suitable for specific skin concerns or occasional application.
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31 - 50 ml
Typical price
20.– to 64.–Provides a balanced amount of product for regular use, offering a good ratio of cost to volume.
Suitable for daily skincare routines, ideal for individuals looking to maintain consistent skin benefits over time.
Bestseller
51 - 75 ml
Typical price
25.– to 110.–Offers a larger quantity of serum, often providing better value per milliliter compared to smaller sizes.
Perfect for users committed to a specific serum, ensuring a longer-lasting supply and consistent results.
Bestseller
Skin type refers to the natural condition of your skin, which can vary from dry to oily. Understanding your skin type is essential for selecting a face serum that addresses specific needs, ensuring optimal results and skin health.
Popular options (you can select more than one)
Dry skin
Characterized by a lack of moisture, dry skin often feels tight or flaky.
Using a serum formulated for dry skin can deeply hydrate and improve skin texture, making it smoother and more supple.
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Oily / Oily skin
Oily skin produces excess sebum, leading to a shiny appearance and potential breakouts.
Choosing a lightweight, oil-free serum can help control shine and minimize pores, promoting a balanced complexion.
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Sensitive skin
Sensitive skin is prone to irritation, redness, and reactions to products.
Opting for a serum with calming ingredients can soothe irritation and strengthen the skin barrier, enhancing overall comfort.
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Combination skin
Combination skin features both dry and oily areas, typically oily in the T-zone and dry elsewhere.
A balanced serum can effectively address the different needs of each area, providing hydration where needed while controlling oiliness.
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Normal skin
Normal skin has a balanced moisture level and is generally not prone to dryness or oiliness.
Using a serum tailored for normal skin can maintain hydration and promote a healthy, radiant complexion without overwhelming the skin.
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The Sun Protection Factor (SPF) measures how effectively a face serum shields the skin from harmful UVB rays, which are responsible for sunburn and skin damage. Selecting the appropriate SPF is crucial for maintaining skin health, preventing premature aging, and enjoying outdoor activities safely.
Popular options (you can select more than one)
SPF 30
Blocks approximately 97% of UVB rays, providing moderate protection suitable for daily use.
Ideal for individuals with medium skin tones or those who engage in limited outdoor activities.
Bestseller
SPF 50
Offers high protection by blocking about 98% of UVB rays, making it suitable for prolonged sun exposure.
Recommended for those with fair skin or individuals participating in outdoor sports or beach outings.
Bestseller
SPF 15
Provides basic protection by blocking roughly 93% of UVB rays, suitable for minimal sun exposure.
Best for indoor use or short trips outside, but not recommended for extended outdoor activities.
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The effect of a face serum refers to its intended benefits on the skin, which can vary widely depending on the formulation. Understanding the specific effects helps customers choose a product that meets their skin care needs, enhancing overall skin health and appearance.
Popular options (you can select more than one)
Moisturising
Designed to hydrate and retain moisture in the skin, often containing ingredients like hyaluronic acid or glycerin.
Ideal for individuals with dry skin or those in arid climates, providing a plump and healthy appearance.
Bestseller
Anti-ageing
Formulated to reduce the appearance of fine lines and wrinkles, typically featuring retinol or peptides.
Beneficial for mature skin, promoting a youthful look and improving skin elasticity over time.
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Soothing
Contains calming ingredients such as aloe vera or chamomile to alleviate redness and irritation.
Perfect for sensitive skin types or those experiencing breakouts, helping to restore a balanced complexion.
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Nourishing
Packed with vitamins and antioxidants to support skin health and repair, often including oils like jojoba or argan.
Great for revitalizing dull skin and providing essential nutrients, enhancing overall radiance and texture.
Bestseller
The brand factor is crucial for consumers when selecting face serums, as it indicates reliability and product quality. Brands like La Roche Posay and CeraVe are recognized for their dermatologist-tested formulations, while Estée Lauder is often preferred for luxury skincare experiences.
Popular brands (you can select more than one)
La Roche Posay
Known for its gentle, dermatologist-approved skincare products specifically designed for sensitive skin.
Offers effective formulations that soothe and protect, making it ideal for individuals prone to irritation or redness.
Bestseller
CeraVe
Recognized for its science-backed formulations that contain essential ceramides and hyaluronic acid.
Provides long-lasting hydration and helps restore the skin barrier, making it suitable for all skin types, especially dry and compromised skin.
Bestseller
Estée Lauder
Famous for high-quality, luxurious skincare products with a focus on anti-aging benefits.
Offers innovative serums packed with potent ingredients, catering to consumers looking for premium skincare solutions.
Bestseller
Garnier
Known for affordable and effective skincare products that appeal to a broad audience.
Great for budget-conscious consumers seeking reliable, everyday skincare solutions without compromising quality.
Bestseller
Beauty of Joseon
Specializes in traditional Korean skincare, emphasizing natural ingredients and historical beauty secrets.
Provides unique formulations that offer hydration and nourishment, catering to those interested in K-beauty and holistic skincare approaches.
Bestseller