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The Solis Swiss Perfection 360° ionicPRO, designed in Switzerland, proves that professional quality, optimal performance, and high functionality belong in your bathroom as well. This hairdryer offers up to 50% more drying power than comparable hairdryers, significantly reducing drying time. It is equipped with a powerful and professional 2,300-watt AC motor. As the name Swiss Perfection 360° ionicPRO suggests, this hairdryer features a 360° rotating cord. This prevents the cord from tangling and getting damaged, allowing for easier styling around the entire head. Thanks to the combination of the 360° rotating cord and a 3-meter cord length, you have optimal freedom of movement while drying your hair. The integrated ionicPRO technology ensures that your hair shines beautifully and looks healthy. Even unruly hair becomes manageable thanks to this technology. Additionally, it helps your hair dry faster. The ion technology reduces continuous water droplets on your hair, allowing you to finish blow-drying more quickly.