Shu Uemura Izumi Tonic Strengthening Serum

Izumi Tonic strengthening hair serum with rice water for brittle hair. Izumi, which means "spring" in Japanese, strengthens and energizes the hair and is inspired by yu-su-ru, the ancient Japanese tradition of bathing hair in rice water. This lightweight serum, enriched with ceramides, strengthens and thickens the hair by increasing the fiber diameter. The hair is soft, smooth, and full of radiance.

Application: Use after cleansing with Izumi Tonic Shampoo and moisturizing with conditioner or treatment. Apply to the lengths and ends of dry hair. Do not rinse out.

Hero Ingredients: Inspired by yu-su-ru, the ancient Japanese tradition of bathing hair in rice water. With our precious rice water, known for its strengthening and thickening properties.

Results: Hair is up to 30 times stronger, denser, and has a larger diameter, protected from breakage, and split ends are reduced by up to 91%. The hair is soft, smooth, and full of shine. Tester results for shampoo, mask, and serum.