Max Factor Colour Elixir Soft Matte No 010

A velvety soft, matte finish and optimal wearing comfort – Max Factor Colour Elixir Soft Matte Liquid Lipstick in 010 Muted Russet impresses with its irresistible color and nourishing texture: for a beautifully soft and comfortable look on the lips. The nearly weightless texture provides hydration, cares for the lips, and gives them a silky feel. The special formulation prevents color drying out and offers optimal comfort throughout the day. Highly concentrated and ultra-fine color pigments ensure long-lasting and buildable color. Thanks to the innovative Flex Technology, it perfectly adapts to lip movements – for a naturally flawless look.

Max Factor Colour Elixir Soft Matte is available in other stunning shades suitable for all skin tones.

Creating the soft look for soft, naturally appearing lips is easy: for the best results, use the soft, angled applicator. This allows for easy, even, and precise application of the lip color. Start with a light layer and cover the lips with a thin film. For a more intense color, apply another layer of Max Factor Colour Elixir Soft Matte.