Max Factor Colour Elixir Lipstick No 010

Feel the lipstick fever! If you're a fan of the original cult-classic Colour Elixir Lipstick, you'll love the new and improved formula. Kiss hello to the perfect pout with our iconic lipstick formula, now in 29 craveable, kissable shades. Plus, our go-to lip colour has had a makeover, with brand new gold packaging to add a touch of luxe to your makeup bag.

Veil lips in bold colour and a lip-loving, nourishing formula, containing a blend of emollients, antioxidants and vitamin E to care and condition. The result? Lips feel smooth and moisturised for up to 24 hours. Sweep onto lips for a hit of highly pigmented colour in a long-wear finish. Add to your lipstick wardrobe with classic reds, silky nudes, chic mauves and bold pinks, or discover your new signature shade.