HUGO Reversed

Are you ready to change your perspective? Challenge the status quo and turn things upside down with Hugo Reversed. Discover the Eau de Toilette with its energetic fragrance notes of citrus, Calabrian bergamot, and grapefruit. In the heart note, the excitingly intoxicating scent of Pamplewood combined with rosemary essence encourages you to shake things up. In the base note, the coolness of Haitian vetiver provides urban masculinity. A fragrance that reveals possibilities and inspires. And more than that: a scent that gives you the confidence to do what you truly want to do. The look of Hugo Reversed captivates with its minimalist design - an interpretation of the iconic bottle shape that has remained unchanged for 20 years, resembling a canteen - and carries the same logo as the Hugo Reversed fashion collection. A look that reflects the urban style of Hugo's statement outfits while reminding you of the message the fragrance conveys: Be ready for the unexpected.