HUGO Reversed

Are you ready to change your perspective? Challenge the status quo and turn things upside down with Hugo Reversed. Discover the Eau de Toilette with its energetic notes of citrus fruits, Calabrian bergamot, and grapefruit. In the heart note, the excitingly intoxicating scent of Pamplewood combined with rosemary essence encourages you to shake things up. In the base note, the coolness of Haitian vetiver adds an urban masculinity. A fragrance that reveals possibilities and inspires. And more than that: a scent that provides the confidence needed to do what you truly want. The look of Hugo Reversed impresses with its minimalist design - an interpretation of the iconic bottle that has remained unchanged for 20 years in the shape of a canteen - and features the same logo as the Hugo Reversed fashion collection. A look that reflects the urban style of Hugo statement outfits while also reminding you of the message the fragrance conveys: Be ready for the unexpected.