Dior Rouge Extra Mat No 720

Rouge Dior is the Dior lipstick with couture colors. True floral lip care, it is enriched with red peony and pomegranate flower extracts of natural origin. Rouge Dior dresses the lips in 70 bold colors with satin, matte, metallic, or velvet finishes. This long-wear lipstick ensures 16 hours of comfort on the lips.

More modern and luxurious than ever, the new Rouge Dior lipstick is adorned with a new signature band featuring the CD initials, echoing the fitted waists of the House's runway look.

Rouge Dior lipstick is part of the House of Dior's sustainability strategy and is now refillable.

Benefits include radiant, long-wear color, born from the perfect alliance of pigments and combined with soft application, dressing women's smiles for over 60 years. Today, Rouge Dior is innovating with a new formula for even bolder and more luminous couture colors, without compromising on long-lasting comfort. It is now available in four finishes: satin, matte, metallic, and velvet.

The formula respects the lips, enriched with ingredients of natural origin. The protective properties of red peony extract, a flower beloved by Christian Dior, help preserve the lips’ natural hydration to enhance the luminosity of the lipstick shades. Pomegranate flower extract works in depth to improve overall lip quality, offering suppleness and softness, while fine lines and grooves appear faded, revealing bolder color. Shea butter complements the floral extracts’ protective action and provides intense nourishment, ensuring smooth lips for an even application of the lipstick.

Beauty, loyalty, and sustainability go hand in hand at Dior as it adopts an eco-friendly approach to a selection of its iconic skincare products, now available as refills.