Storytelling und Narration in den Public Relations

The book presents a text-linguistic analysis of texts related to corporate history and addresses the much-cited storytelling trend. Using text samples from DAX30 companies, it examines text function, theme development, and formulation specifics. A particular focus is on the question of how narration is used as a textualization strategy and how the text samples can be described within a typology. The work also establishes a connection to the media studies framing approach.