
Remote control car 2.0: Sphero’s Lightning McQueen

Sphero has revolutionised the remote control market with the Ultimate Lightning McQueen. Remote control clearly wasn’t enough for them. The racer from hit film Cars is a prime example of how toys and technology can be combined.
Crammed with technology
Sphero’s Lightning McQueen is full to the brim with technology. It has six motors, which enable it to mimic animation-like movements. One motor controls the car’s mouth, making realistic movements based on its speech. Two further motors control the front wheel suspension, enabling the car to move sideways and carry out its famous «KA-CHOW» move from the films. The remaining three motors take care of the drive and steering.
The car also has three processors. One is dedicated to the Bluetooth smartphone connection. This connection means the app can be used to control the car and send it commands. A further processor is required for the WiFi connection to ensure problem-free updates and the the third processor is needed to animate the car’s eyes: the LCD windscreen.
App-based controls
Controls on the app.The Sphero app also has small, built-in games. You can compete in different races or play an in-app pit stop game, for example. If you win, you receive different trophies, which you can see in a separate menu. Another interesting feature on the app is the drive-in cinema. If you watch the Cars film in this mode on the app, Lightning McQueen will react to specific parts. How amazing is that?!
If an update for McQueen is available, you can download it via WiFi from your smartphone straight to the car. You can also change its language: I set it to Japanese to test it out. it was quite funny to hear him, but I wouldn’t recommend changing the language. It takes a good 45 minutes, and it took about the same length of time to change it back. This process totally drained my battery, so I had to manage without my smartphone for the rest of the day.
The fuel cap is also the connection for the charging cable.Who is it aimed at?
This is the big question when it comes to this product. Who exactly is it for? Admittedly, I absolutely love it and it’s a lot of fun, but it costs 350 Swiss francs! Pretty steep for a toy. It is filled with technology and works faultlessly, but who is it for? Cars is too childish for tech geeks, and a child who loves Cars doesn’t have the budget for it.
I’ve come to the conclusion that there are three possible target groups. The first is a tech-loving parent with a Cars-loving child. That way, they can both enjoy it. The second possibility is children with wealthy parents who buy them whatever they want. The third and final option, which includes me, is people who just love toys and can afford such things. 😀
Verdict
Video by Stephanie Tresch.