Magpaint Magnetic color

The idea is so simple: add iron dust to a wallpaint and use magnets all over the painted area.

And because it is an undercoat, you can use any color or shape on top: now you can make message boards in the shape of a banana in the kitchen, a football in the kids room, or - invisible behind white wallpaint - in the conference room.

And if walls are not enough, you can also use it on doors, windows, plastic; just about anything (sometimes a proper primer is advised).
What does it do?

Lots of things...
It makes any surface 'magnetic'. So you can hang your sketches or photos anywhere with magnets, without using sticky tape or pushpins that can ruin the wall.
Or your children can use it for playing with magnetic figures, magnetic board games or alphabets.
Or you can use the entire wall as a giant planboard.
Or you use it to show your design sneaker collection on magnetic shelves.