New Balance U327FF

As recreational running gained popularity in the 1970s, the benchmark for running shoes shifted from mere existence to performance. While the designs of this era would be considered simple by today's standards, the decade is when running shoes really came into their own. The 327 sheds new light on the 70s as a time of innovation, boldly reimagining classic design elements with a thoroughly contemporary outlook. With an edgy reworking of the tried and tested wedge silhouette, oversized, asymmetrically applied 'N' branding and a wraparound, trail-inspired lug outsole, the 327 offers nothing less than a complete reinterpretation of our running heritage.