Bridgestone e12

The e12 CONTACT has been equipped by Bridgestone engineers with the next generation of contact enhancement. It is designed for players seeking a combination of even more distance and forgiveness, along with an exceptionally soft feel and improved performance around the greens.

The true game-changer of the ball is the new Contact Force Dimples design. Each dimple features a unique structure with a raised area in the center and an outer part that slows down horizontal rotation during flight, thereby reducing side spin in the air. The raised area allows for 38 percent more contact with the clubface at impact compared to traditional dimple patterns. This, according to Bridgestone, makes energy transfer more efficient and improves core activation. The result is higher ball speed and more distance with less deviation from every club in the bag.

For pitches and chips, the dimple pattern provides more spin and control due to the longer contact time with the clubface and the resulting increased friction. Even on putts, the enhanced contact leads to more consistent performance.

Additionally, a new, softer core contributes to a significantly improved feel on all shots.

The Bridgestone e12 CONTACT also features a cover made from a new high-performance polymer material with added surfactant. This combination gives the ball more lift and a higher initial speed after impact.