Zhiznennye tsikl tovara kak element upravleniya kachestvom

The book "Zhiznennye tsikl tovara kak element upravleniya kachestvom" by Valeriya Shutova offers a comprehensive analysis of the product life cycle and its significance for quality management. Based on the original concept by Theodore Levitt from 1965, the idea of the product life cycle is presented as a crucial element for understanding market strategies, consumer behavior, and competitive analysis. The work highlights the various phases a product goes through, from market introduction to market removal, and emphasizes the need for specific strategies and objectives at each stage. By examining the dynamic nature of products and their ongoing competition, the relevance of the life cycle for successful management of quality and innovation is underscored. This specialized book is aimed at professionals and students engaged in marketing strategies and quality management.