Zeitgemässes Marketingmanagement in der Hotellerie

This work focuses on the topic of hotel management in a medium-sized hotel and gastronomy business. First, it sheds light on what marketing is, specifically hotel and gastronomy marketing. After defining the terms, the book addresses a practical example. What is the situation like for medium-sized hotels that are also owner-managed? Using the example of the 4-star Ringhotel Bargenturm and the restaurant Salzkorn in Lüneburg, this work delves into this very question. It clarifies how the company is structured, its working methods, guests, and offerings. A detailed competitive analysis examines the competitors in the hotel and gastronomy market. Furthermore, it addresses the question of a strategic framework that could be applicable to the Ringhotel Bargenturm. Examples related to product and communication policies are also provided.