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How does my counterpart think? How do I communicate with them? Beyond mere word meanings, language conveys a lot about our fellow humans. It gives us clues about how someone is "wired" and what motivates them. Do they want to know many details about a subject, or are they more interested in a broad overview? Do they prefer a comprehensive step-by-step guide, or do they like to have various options? To analyze such patterns, there is a tool: Language and Behaviour (LAB) Profile. Additionally, it offers ways to tailor linguistic messages precisely to specific individuals and groups. If you can easily recognize what motivates people, how they think, and how they make decisions, then you can also: - establish deep rapport and communicate effectively, - reduce conflicts and misunderstandings, - design effective marketing and advertising campaigns, - hire the right employees who fit into your environment and contribute, - create learning programs that meet diverse needs. The book has been thoroughly revised, contains many new examples, and has been expanded with an additional chapter.