Witzenleiter:Quick Guide Product Analyt

In this book, Michael Witzenleiter shows you how you can use product analysis systems to learn more about your products and users.

The book begins with an introduction to the field of product analytics, deciphering its complexity and considering its value to organisations. The rest of the journey will take you from developing a data strategy for your company, and how it interacts with other tools (especially Marketing Analytics tools), to more advanced areas of analytics, where you will be introduced to some more complex analytics methods that will help you optimise your business results. Real-life examples of how product analytics can be used successfully in different industries round off the book.

Finally, the author shares important considerations and a guide to choosing the right analytics tool. A special excursus is dedicated to Google Analytics 4, one of the market leaders among analytics tools. You will receive an overview of the advantages and disadvantages of GA4 to help you assess whether GA4 is suitable for your company,

From the content

• Introduction to product analytics: familiarise yourself with the basic concepts and discover the potential for success

• What role product analytics solutions can play in a technology stack (e.g. together with marketing analytics)

• How to get started: target definition, data strategy, implementation roadmap &nbsp,

• Continuously better in use: how you can refine the analysis methods step by step

• Checklist for selecting suppliers

• Examples of successful use in various industries (e-commerce, media/entertainment, SaaS, banking/finance).