Wirtschaftspsychologie

Business psychology is an exciting field of great social relevance and enormous breadth, covering topics from unemployment to advertising psychology, as well as life-related subjects such as customer loyalty, financial psychology, civic spirit, and volunteer work. A renowned team of editors and authors describes people within economic systems—as consumers, citizens—and comprehensively addresses the subject area. This textbook is suitable for students and serves as a reference book for practitioners. The texts are didactically prepared for study, featuring clear introductions to each chapter, along with memoranda, application examples, and summaries that highlight important content. Additionally, a glossary is included for looking up technical terms. The second edition has been extensively revised and now includes new online materials, including learning tools for students.