Wirtschaftspsychologie für Bachelor

German, Christian Fichter, 2018
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Product details

The economy can no longer be understood without the expertise of psychology! This audiobook provides a compact and practical overview of economic psychology. It offers an engaging and interesting presentation of all relevant core topics: consumer and advertising psychology, market research, work, organizational and personnel psychology, as well as financial psychology. With many entertaining practical examples and helpful definitions, it is designed to be very understandable and serves as an exciting listening experience for students, practitioners in the business world, and laypeople alike.

Key specifications

Language
German
topic
Economy & Law
Subtopic
Industrial and business psychology
Author
Christian Fichter
Number of pages
260
Book cover
Paperback
Year
2018
Item number
16420668

General information

Publisher
Springer
Category
Reference books
Release date
4.4.2018

Book properties

topic
Economy & Law
Subtopic
Industrial and business psychology
Language
German
Author
Christian Fichter
Year
2018
Number of pages
260
Edition
1
Book cover
Paperback
Year
2018

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
250 mm
Width
170 mm
Weight
809 g

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