Wirksame Krisenkommunikation - Theorie und Praxis der Public Relations in Imagekrisen

The book "Effective Crisis Communication - Theory and Practice of Public Relations in Image Crises" by Sebastian Homuth offers a comprehensive analysis of the challenges and strategies in crisis communication. It is aimed at professionals in the field of public relations as well as students of business administration and related disciplines. In 96 pages, the author addresses both theoretical foundations and practical approaches to managing image crises. The content is written in German and provides valuable insights into the mechanisms of crisis management and the importance of effective communication in critical situations. With a height of 27 cm and a width of 19 cm, the book is compact and suitable for both personal libraries and use in educational institutions. This work is an essential reference for anyone dealing with the aspects of crisis communication and wanting to understand its significance for corporate image.