Winning at New Products, 5th Edition

English, Robert Cooper, 2017
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Delivered between Fri, 23.5. and Wed, 28.5.
8 items in stock at supplier

Product details

Information about the author
Dr. Robert G. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University and Professor Emeritus at McMaster University in Canada. The author of several books, he is a fellow of the Product Development and Management Association since 1999.

Blurb
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launc.

Key specifications

Language
English
Author
Robert Cooper
Number of pages
448
Book cover
Paperback
Year
2017
Item number
7663231

General information

Publisher
Little, Brown and Company
Category
Reference books
Manufacturer no.
9780465093328
Release date
6.2.2018

Book properties

Language
English
Author
Robert Cooper
Year
2017
Number of pages
448
Book cover
Paperback
Year
2017

Voluntary climate contribution

CO₂-Emission
Climate contribution

30-day right of return if unopened
24 Months Warranty (Bring-in)

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