Wilhelm Deffke

This richly illustrated monograph is the first book about the graphic artist, advertising artist, architect, poster and book designer Wilhelm Deffke, who was born in the Rhineland in 1887 and is considered one of the pioneers of modern corporate design. Described by US critic Steven Heller as the 'Father of the Modern Logo', Deffke is now internationally known among insiders, but only a fraction of his designs have ever been shown. Now Wilhelm Deffke's work is being presented to a broad public for the first time. 14 essays place the various aspects of Deffke's work in the context of European design development. More than 500 illustrations illustrate his pioneering work in the field of poster and commercial art, in particular his more than 10,000 company and product logos, but also his designs for exhibition and trade fair appearances. The book - designed by Jianping He.