Brainfluence

Neuromarketing examines how the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure consumer preferences, what customers respond to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies figure out how to best market their products to different demographic groups and consumer segments. "Brainfluence" explains how to practically apply neuroscience and behavioral research to everyday marketing problems. This book is designed as a practical guide that offers quick and easy insights in 60 short chapters, with each chapter containing a central strategy. The chapters are organized into main groups, primarily by application: personal selling, web marketing, print advertising, and many others. The book explains several key concepts, including new insights into what drives people to buy and how brands can shape themselves.