WIKINGER KODEX – Warum Norweger so erfolgreich sind

How modern Vikings overcome the mythical Jante Law and unite peak performance with the principle of “Dugnad.” Erling Haaland (football), Karsten Warholm (athletics), Casper Ruud (tennis), and Victor Hovland (golf) are just a few of the Norwegian athletes who have suddenly reached the top of the world in the most popular sports. This is no coincidence, but the result of what Anders Indset calls the “Viking Code.” This book reveals the secrets of Norwegian success and tells the story of a culture of performance that is not only at home in sports but is deeply rooted in Norwegian values. It addresses the supposed contradictions between high performance and meaningfulness, shedding light on why performance is important and, above all, can be enjoyable. Anders Indset compellingly demonstrates what leaders in business and politics, as well as society as a whole, can learn from the Viking Code and vividly illustrates how a new, values-based culture of performance can become a reality.