Wie man Einfluss gewinnt

Authentic Persuasion

Why do the obvious self-promoters always seem to reap the biggest rewards? What can reserved, authentic, and simply good people do to achieve success without having to put on a façade? These questions are addressed by Zoe Chance, a professor at the prestigious Yale University. Many people wish to have a winning presence and great negotiation skills, but they don't want to become loudmouths or new-economy wannabes, nor do they want to manipulate others for their own benefit. Unfortunately, being too nice and considerate is often not rewarded. Specifically, women frequently struggle to assert themselves against male dominance and fail to tap into their full potential. In these unfair situations, Zoe Chance provides valuable guidance. She explains the psychology of persuasion and manipulation and vividly demonstrates the techniques and mindset needed to win people over without deceiving others or inflating oneself. Finally, a book for everyone who wants to be successful in a nice way and needs sympathetic self-marketing.

This book has been translated into gender-sensitive language.