Wie KI das Marketing neu definiert

Marketing, once a playground for creative minds, is now being redefined by data-driven approaches and automated solutions. Customer service, which traditionally relied on emotional and human interaction, is being replaced by AI chatbots and automated support systems that are available around the clock and enable immediate responses.

But how does it work exactly? What algorithms are behind bots, chat, personalization, and more? What does modern customer service or personalized marketing look like, and what role will humans play in all these systems in the future? If these questions are currently on your mind, this book provides a comprehensive overview of the latest developments and applications, along with numerous best-practice examples. This book is aimed at professionals and executives in marketing, customer service, and sales who want to leverage AI for increased productivity. It is for leaders who must balance economic efficiency with employee concerns, and for anyone who wants to understand how AI has transformed and will continue to transform marketing, sales, and customer service.