Why We Buy

English, Paco Underhill, 2008
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Product details

"Why We Buy" by Paco Underhill is a comprehensive analysis of the ever-changing consumer culture. In this revised edition of the bestseller, Underhill offers profound insights into consumer purchasing behavior and the strategies retailers use to attract and retain their customers. The read is not only informative but also entertaining, as it highlights current trends in online commerce and shows what retailers do right and wrong. Additionally, it offers a fascinating tour through innovative retail environments around the world, presenting inspiring examples of modern shopping. This book is an indispensable guide for anyone who wants to understand the dynamics of retail and remain successful in the business.

Key specifications

Language
English
Author
Paco Underhill
Year
2008
Number of pages
320
Book cover
Paperback

General information

Item number
8330480
Publisher
Simon & Schuster
Category
Guidebooks
Manufacturer No.
9781416595243
Release date
15.12.2008

Book properties

Language
English
Author
Paco Underhill
Bestseller
Yes
Year
2008
Number of pages
320
Edition
1
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0.29 kg
Climate contribution
CHF 0.11

Product dimensions

Width
211 mm
Weight
384 g
Thickness
0.02 m

30-day right of return if unopened
No warranty
1 additional offer

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Warranty score

How often does a product of this brand in the «Guidebooks» category have a defect within the first 24 months?

Source: Digitec Galaxus
  • 105.Redline
    0.2 %
  • 105.Rheinwerk
    0.2 %
  • 105.Simon & Schuster
    0.2 %
  • 105.Solar
    0.2 %
  • 105.Südwest
    0.2 %

Warranty case duration

How many working days on average does it take to process a warranty claim from when it arrives at the service centre until it’s back with the customer?

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  • Simon & Schuster
    Not enough data
  • Abrams & Chronicle
    Not enough data
  • Albin Michel
    Not enough data
  • Allegria
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  • Allen & Unwin
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Return rate

How often is a product of this brand in the «Guidebooks» category returned?

Source: Digitec Galaxus
  • 103.Motorbuch
    1 %
  • 103.Schirner
    1 %
  • 103.Simon & Schuster
    1 %
  • 103.Stiftung Warentest
    1 %
  • 103.Weck
    1 %
Source: Digitec Galaxus