Wettbewerbsstrategien etablierter Anbieter bei Markteintritt und neuer Konkurrenz

The reactions of an established company to the impending market entry of a new competitor can be classified into aggressive (defensive and obstructive) and non-aggressive measures (acceptance and tolerance). The choice of the appropriate strategy depends on a number of factors, of which only partial information is available. The temporary participation of a new competitor in the market can be a beneficial strategy for an established company. As a result of the market entry and the subsequent competitive phase, previously private information of the newcomer is revealed. The established provider uses this information to re-establish a monopoly in the market with a higher profit than in the initial situation.