Wertschöpfungsprozesse bei Dienstleistungen

Customer expectations and behaviors, technological innovations, and shifts in the international competitive landscape are forcing companies in many service sectors to reassess their value creation processes. This leads to novel value creation partnerships and organizational forms, the dissolution of traditional industry boundaries, and innovative hybrid offerings that can no longer be clearly categorized as belonging to either the industrial or service sector. Due to the specific characteristics of services, there are unique questions regarding the design, implementation, and control of value creation processes, which are addressed in the Service Management Forum: fundamentals of value creation processes in services, value creation management in service networks, industrial services, and hybrid products, customer-oriented value creation management, outsourcing and offshoring in service processes, as well as value process management of services in selected industries. "Value Creation Processes in Services" is aimed at executives from service sectors as well as researchers and students. "Value Creation Processes in Services" in the Service Management Forum is published with the kind support of UBS AG.