Wertorientierte Unternehmensführung in der Krise?

Value-oriented corporate management is today an indispensable part of both theory and practice, as well as the mindset of managers. The often irrevocable connection to the shareholder value approach is frequently seen as a key concept for modern business practices. However, this book aims to explore and clarify that these two concepts do not always align. Especially in the context of the recent economic crisis, it becomes evident that the traditional shareholder value approach and the pursuit of maximum returns bear some responsibility for the economic imbalance, which consequently calls for a deviation from the previous understanding and a change in management. Alternatives such as human capital programs and transparent incentive systems for managerial salaries are increasingly coming into focus. When considering the rationale for value-oriented corporate management during a crisis, it is important to understand that while there may be valid criticism of the shareholder value concept, the fundamental idea of value-oriented corporate management should not be dismissed.