Wertorientierte Unternehmensführung

The focus on shareholder value often threatens to restrict the discussion of value to the financial side and shareholder interests, which is problematic in the longer term. Employees, consumers, brands and, increasingly in recent years, information are often ignored as central sources of value creation and for the long-term safeguarding of corporate values. The aim of this book is therefore to place value-oriented corporate management in this more open context.