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German, Gertraud Schrattenecker, 2021
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Product details

The Standard Work
Digitalization has greatly expanded the possibilities for advertising. However, the rules for successful advertising and market communication remain the same!
The 10th edition of this standard work takes into account the latest developments in digital communication and demonstrates that successful advertising connects online and offline channels in a target-specific manner. It is based on strategic marketing planning and considers the laws of modern brand management and the principles of integrated marketing communication. In this edition, experts provide deep insights into both science and practice for the first time.

Key specifications

Language
German
topic
Economy & Law, Social sciences
Subtopic
Industries and sectors
Author
Gertraud Schrattenecker
Number of pages
484
Book cover
Paperback
Year
2021
Item number
16421367

General information

Publisher
UTB
Category
Reference books
Release date
10.5.2021

Book properties

topic
Economy & Law, Social sciences
Subtopic
Industries and sectors
Language
German
Author
Gertraud Schrattenecker
Year
2021
Number of pages
484
Edition
10
Book cover
Paperback
Year
2021

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
210 mm
Width
150 mm
Weight
910 g

30-day right of return if unopened
24 Months Warranty (Bring-in)
1 additional offer

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Reviews & Ratings

Warranty score

How often does a product of this brand in the «Reference books» category have a defect within the first 24 months?

Source: Digitec Galaxus
  • UTB
    Not enough data
  • 1.Anaconda
    0 %
  • 1.Ariston
    0 %
  • 1.Avery Publishing Group
    0 %
  • 1.Beltz
    0 %

Warranty case duration

How many working days on average does it take to process a warranty claim from when it arrives at the service centre until it’s back with the customer?

Source: Digitec Galaxus
  • UTB
    Not enough data
  • Anaconda
    Not enough data
  • Ariston
    Not enough data
  • Avery Publishing Group
    Not enough data
  • Beck C.H.
    Not enough data

Unfortunately, we don't have enough data for this category yet.

Return rate

How often is a product of this brand in the «Reference books» category returned?

Source: Digitec Galaxus
  • 52.Simon & Schuster
    1 %
  • 55.Piper
    1.1 %
  • 55.UTB
    1.1 %
  • 57.Bertelsmann C.
    1.2 %
  • 57.Dorling Kindersley
    1.2 %
Source: Digitec Galaxus