Werbevermarktung der Radiosender in Berlin-Brandenburg

The non-fiction book "Advertising Marketing of Radio Stations in Berlin-Brandenburg" by Melanie Trümper offers a comprehensive analysis of the advertising strategies and marketing approaches of radio stations in the Berlin-Brandenburg region. Published in 2011, the work is aimed at professionals and those interested in the field of media and communication. With a clear focus on encyclopedias and reference works, it serves as a valuable source of information for students, researchers, and practitioners who wish to engage with the media landscape and the specific challenges of advertising marketing. The book consists of 24 pages and is written in German. With compact dimensions of 14.8 cm in width and 21 cm in height, it is handy and easy to transport. Weighing only 51 grams, it is also a practical companion for on-the-go use. The concise presentation of the content allows for quick access to relevant information and promotes a better understanding of the topic.