Werbesprache

Whether in print, on television, or online - advertising is a popular subject of research in German linguistics, and advertising language is often chosen as a topic for seminar and master's theses. This workbook provides, on one hand, the foundational knowledge of advertising science, which offers essential contextual data for linguistic analyses. On the other hand, it introduces the various linguistic questions under which advertising can be studied. Methodological notes, knowledge and discussion questions, as well as suggestions for previously unexplored aspects make this workbook a suitable basis for seminars. For the 6th edition, some updates have been made, particularly in the literature references.