Werbebriefe

Small and medium-sized enterprises often rely on direct mail for many good reasons. However, enticing overwhelmed customers with alluring offers through the mail, especially in the age of social media, requires skill. A clever strategy is essential for any advertising campaign—whether appealing to the curiosity, vanity, or conscience of the target audience. Michael Brückner's practical handbook demonstrates how to linguistically stage your sales arguments perfectly: from dramaturgy to technique to aesthetics. Headline, address, introduction, offer, closing formula. A good letter is a small work of art and won't end up in the trash! It includes the components of successful mailings, the cleverest strategies, hitting the right tone, along with sample letters, checklists, and practical tips.