Weichen stellen im Vertrieb

Without the success engine of sales, nothing runs in a company. However, sales is also not spared from the digital revolution with all its challenges. Some familiar and proven strategies and approaches have been called into question, or at least put to the test, almost overnight. The traditional sales method of person-to-person is being declared an outdated model by many experts. "Quo vadis, sales?" is currently one of the most frequently asked questions in discussion groups, forums, and ultimately in the media. But every coin has two sides: social media and mobile applications also open up new sales channels and thus new opportunities. New target groups can be addressed, reached, and won over, and new resources are freed up, for example, when the salesperson can meet the wishes and needs of their customers through digital channels. Sales is undergoing a transformation.