Warum es so schwer ist, ein guter Mensch zu sein

Why we want to do good but often do bad - and how we can change that. Would you save a life for 100 euros? The answer seems clear, as don't we always want to do good? However, Armin Falk, Germany's leading behavioral economist, shows that we often want to do good but fail to act on it - we are much less good than we think. What prevents us from behaving decently every day: finally switching to green energy, no longer using plastic cups, donating to those in need, protecting the climate, or considering animal welfare? Through many concrete examples and based on years of his own research, the Leibniz Prize winner illustrates the circumstances under which people behave morally and when they do not. How much influence do personality, gender, upbringing, and culture have? If we understand this, it will be easier for us not only to change ourselves but also to alter the conditions in the economy and society.