PR-Kampagnen
German, Paperback, Ulrike RöttgerMore than 10 items ordered
Product details
PR Campaigns in Public Discourse This volume examines the implications of the increasing moralization and professionalization of PR campaigns for public discourse, consumers, journalists, and public relations from both theoretical and practical perspectives. Scholars approach the topic from communication, political, and sociological viewpoints. Practitioners from renowned companies, well-known organizations, and PR agencies outline the prerequisites, conditions of emergence, and practical implementation of campaigns in case studies.
Subtopic | Media Studies |
Language | German |
Author | Ulrike Röttger |
Year | 2009 |
Number of pages | 387 |
Book cover | Paperback |
Item number | 9781301 |
Publisher | VS |
Category | Reference books |
Release date | 26.9.2018 |
Subtopic | Media Studies |
Language | German |
Author | Ulrike Röttger |
Year | 2009 |
Number of pages | 387 |
Edition | 4 |
Book cover | Paperback |
CO₂ emissions | 0.56 kg |
Climate contribution | CHF 0.11 |
Height | 244 mm |
Width | 170 mm |
Weight | 736 g |
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