Negative Campaigning

German, Daniel Schmücking, 2015
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Daniel Schmücking investigates how negative campaign advertising has developed qualitatively and quantitatively in Germany and examines its impact on voter opinion formation. The data sources for this study include the archives of political foundations, newspaper and magazine archives, as well as monographs on federal German election campaigns. The author also explores the direct effects of negative campaigns on voter opinion formation through a social science experiment. Although sharp confrontations with political opponents are part of the reality of German campaigning, political actors distance themselves from "negative campaigning." In Germany, this term is understood to refer to verbal mudslinging and smear campaigns, which do not align with the political ethos of the Federal Republic.

Key specifications

topic
Social sciences
Language
German
Author
Daniel Schmücking
Year
2015
Number of pages
367
Book cover
Paperback

General information

Item number
7292262
Publisher
VS
Category
Reference books
Release date
13.1.2018

Book properties

topic
Social sciences
Language
German
Author
Daniel Schmücking
Year
2015
Number of pages
367
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0.5 kg
Climate contribution
CHF 0.11

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