Volunteering and member communication in cantonal election campaigns

How can cantonal election campaigns be managed through volunteer work? Who are the volunteer campaigners? What contribution does member communication make to mobilizing volunteers during the campaign? Through which channels and media do the cantonal parties attempt to mobilize their members? And what role do new media play in this? While cantonal election campaigns are often very visible in public today, their internal organization and communication remain largely unexplored. Cantonal elections play an important role in the political culture of Switzerland: they are barometers of public sentiment, expressions of the extensive powers and rights of self-determination of the cantons, and a significant opportunity for parties to gain attention and support in an increasingly uncertain and competitive political arena. Even within the cantons, this is the case.