Visual Storytelling im Business

To stand out from the mass of information, good texts alone are no longer sufficient. Visual stimuli have long been transformed into visual content in times of fast communication, primarily on mobile devices. A story is created based on a concrete practical example. There are many examples and insights into the practices of companies, as well as a look beyond the horizon into the art and culture scene. The book includes a Pinterest board and videos. It is created in collaboration with a graphic designer. With visual storytelling, messages can be packaged together with emotions in a single image, infographic, or video to reach people effectively. The practical book describes why visual storytelling is necessary and addresses the specifics of visual narration.