Visual Storytelling

German, Petra Sammer, 2015
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We are experiencing a visual tsunami, with image elements increasingly shaping the sprawling media landscape. PR and marketing are therefore challenged to spark interest through compelling stories and suitable images. Storytelling – currently the most successful technique in modern corporate communication – becomes even more effective when it consistently considers visual aspects and transforms into visual storytelling. However, many PR and marketing professionals still have little experience with the use of infographics, interactive graphics, emotionally engaging photos, and moving images. They face the task of not only using images as decorative elements but also integrating them into their communication strategy from the very beginning. Here, visual storytelling offers concrete support and inspiration for creative and conceptual considerations. Understanding sight with a good visual approach.

Key specifications

Subtopic
Business Administration
Language
German
Author
Petra Sammer
Year
2015
Number of pages
342
Book cover
Paperback

General information

Item number
7152012
Publisher
O'Reilly
Category
Reference books
Release date
15.10.2015

Book properties

Subtopic
Business Administration
Language
German
Author
Petra Sammer
Year
2015
Number of pages
342
Edition
1
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0.64 kg
Climate contribution
CHF 0.11

Product dimensions

Height
230 mm
Width
170 mm
Weight
579 g

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