Visual Merchandising Fourth Edition

Visual Merchandising covers both window dressing and in-store design, as well as all other elements, real or virtual, used to enhance the modern retail experience. Using a range of shops - from fashion emporiums to small outlets - the book offers practical advice. It reveals everything there is to know about the latest technology, mannequins, props etc. It also explores the psychology and ever-changing trends behind consumer behaviour. Includes colour photographs, diagrams of floor plans, case studies and a glossary of terms used in the industry.