Visual Merchandising and Display

The book "Visual Merchandising and Display" offers a comprehensive introduction to the principles and techniques of visual merchandising. Written by experienced authors Martin M. Pegler and Anne Kong, this professional book is aimed at students and professionals in the fields of architecture and retail. It covers the design of sales areas and the presentation of products to optimize the shopping experience. The combination of theoretical foundations and practical examples allows readers to develop a deep understanding of the importance of visual merchandising. The book is written in English and also provides access to an online studio that offers additional resources and materials. With an engaging layout and clearly structured content, it is suitable for both academic use and practical application in retail.