Viral Marketing

A friend's recommendation counts more than any advertising brochure when making a purchase decision. How can companies trigger word-of-mouth advertising themselves? With viral marketing, says Sascha Langner. The idea behind it: Like a virus, information about a product or service spreads from person to person within a very short time. Not only Google or GMX are already using such techniques profitably. Small and medium-sized companies in particular can also launch successful campaigns with a small budget. Langner clearly explains what constitutes viral marketing, what you need to consider when planning and implementing viral campaigns and what a practical success control looks like. Detailed practical examples, checklists and further web links support you in designing your own campaign. The 3rd edition has been supplemented by new ranges.